Reimagining Automotive Instruction in Philippine Higher Education through Artificial Intelligence (AI)

Angelene C. Ganiron *

Mariano Marcos State University, Laoag Campus, Laoag City 2900, Ilocos Norte, Philippines.

Jayson S. Tebes

Mariano Marcos State University, Laoag Campus, Laoag City 2900, Ilocos Norte, Philippines.

Jasper Kim M. Rabago

Mariano Marcos State University, Laoag Campus, Laoag City 2900, Ilocos Norte, Philippines.

*Author to whom correspondence should be addressed.


Abstract

With the rapid advancement of AI, industries worldwide are being transformed, from automotive technologies that increasingly rely on smart systems, automation, and data-driven solutions. In the Philippine higher education context, traditional automotive instruction has relied heavily on mechanical and technical skills, while integration within teaching and learning remains limited. This present study explores how AI can reimagine automotive instruction by investigating instructors' perceptions of their awareness and readiness, challenges, and anticipated impact on teaching and student learning outcomes. This study used a descriptive research design and included ten purposively selected automotive technology instructors from a higher education institution in northern Philippines. It utilized structured questionnaires and semi-structured interviews that allowed the gathering of data through both quantitative and qualitative analyses. Generally, instructors have positive perceptions about AI because it can help improve the quality of learning, offer personalized instruction, and increase motivation with simulations and interactive tools. Respondents have expressed their willingness to adopt AI; however, deficiencies in technical knowledge and a number of challenges that were identified, such as cost, technical reliability, and data privacy, are some concerns. For the instructors, AI will be an important tool in the future of automotive education to promote innovation, modernization, and alignment with Industry 4.0 standards. The study recommends that higher education institutions invest in AI resources, provide professional development for instructors, and develop policies to address technical, financial, and ethical challenges. By leveraging AI thoughtfully, Philippine higher education can better provide a world-class learning experience in automotive instruction toward producing industry-ready graduates and building the nation's capacity to respond to emerging technological trends.

 

Keywords: Artificial Intelligence (AI), automotive instruction, AI integration in education, Philippine Higher Education, Industry 4.0


How to Cite

Ganiron, Angelene C., Jayson S. Tebes, and Jasper Kim M. Rabago. 2025. “Reimagining Automotive Instruction in Philippine Higher Education through Artificial Intelligence (AI)”. Asian Journal of Advanced Research and Reports 19 (12):195-208. https://doi.org/10.9734/ajarr/2025/v19i121231.

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